They say life really begins at 50, and so should your new skincare routine. As you transition into your golden years, “easy does it” becomes a way of life as well as your beauty mantra.


In true Geeks style, we have to start off with how important SPF is! Sunscreen is the single most important thing you can apply to your skin, as sun damage is the major cause of wrinkles and lines!

Moisture, moisture, moisture!

In your 50’s your skin will be crying out for that much needed moisture. As women approach menopause, estrogen levels drop and there is a marked decrease in epidermal hyaluronic acid (a key molecule for skin hydration), both causing havoc with your skin! Estrogen plays a crucial role in the structure of the skin, with skin thickness decreasing by a percent a year (!) following menopause as well as a decrease in collagen content. Estrogen is also important in sebum production, which keeps the skin lubricated and hydrated, meaning even oilier skin types can experience dry and sensitive skin in their 50’, 60’s and 70’s. Many women report increased dryness, decreased elasticity and increased depth of wrinkles in the months following the onset of menopause.

To counteract this dryness and ensure your skin’s glow, we suggest investing in a really hydrating moisturiser (we have lots of moisturiser reviews on the site!) and applying it regularly. There are a few anti-ageing serums/ moisturisers available on the high street that aim to increase collagen synthesis (Beware: not all work! Be sure to check our reviews before you purchase). The Geeks also recommend an oil/balm/cream based cleanser (NOT foam cleansers) as they are gentle on the skin and can remove make up without drying out our skin. We also suggest avoiding any products with high alcohol concentrations, as they can be very drying, and even irritating to the skin (the opposite of what you need).

Carrying on with the hydration theme, we think its best to opt for serums containing ingredients like niacinamide, hyaluronic acid and antioxidants. We’ll explain why! Niacinamide is a form of Vitamin B3 that is readily absorbed when applied topically to the skin. It maintains the skins waterproof barrier, helping it to retain moisture and prevent trans-epithelial water loss (the sneaky evaporation of water through the skin) and by doing so will hopefully tackle the tell tale dry skin that can give away our age! Hyaluronic acid is another ingredient to look out for due to its unique capacity to retain water. One molecule can hold an incredible 1000 times its own weight, allowing it to plump the skins appearance, which can smooth out the appearance of wrinkles. Finally, when browsing for your next beauty buy, choose a product that is packed full of antioxidants like vitamin C, A and E. A number of studies have shown that the use of topical antioxidants can help fend of accelerated skin ageing and reduce the visible signs of skin ageing (particularly from excess UV exposure).

Finally, we thought it was worth giving a little mention to the skin around the eyes (seen as they are the widows to the soul, after all). As this skin is five times thinner than anywhere else, as a result it is much more delicate and is more likely to show the tell tale signs of ageing. For this reason, we recommend investing in an anti-ageing eye cream if you haven’t already! One ingredient to look out for when scouring the high street for your eye cream is retinol, as it can increase collagen synthesis as well as improving skin discoloration like sun-spots, leaving you with smoother and younger looking skin. Keep your eyes peeled for our more detailed article about eye cream ingredients, coming soon!

If you feel that the products and ingredients we’ve mentioned in this article are not enough, then you could look into hormone replacement therapy (HRT). HRT, like the name suggests, replaces depleting estrogen levels, which can improve the visible signs of skin ageing (like reduced elasticity, dryness and wrinkles) as well as tackling some of the other symptoms of menopause like hot flushes and night sweats.


Please comment any questions you have, or you can submit them via our Q & A page (found here). Let us know if you a product that really works for you or if you are considering investing in a new one, and would like us to review it for you.


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