Change is a crucial part of ageing, changing your style (step away from the shoulder pads and leg warmers) and more importantly changing your skincare regime. If you’re overwhelmed by the infinite array of lotions and potions out there claiming to ‘turn back the clock’ on wrinkles, you’ve come to the right place. The Beauty Geeks are here to help you weave your way through the maze that is caring for your skin in your 40’s…

As always, we’re going to start of by telling you how important SPF is! Wearing sunscreen is the single best thing you can do to care for you skin at ANY age. Sun damage is the major causes of wrinkles and lines, and it is much easier to wear sunscreen and prevent wrinkles, than trying to reverse the damage later on, trust us!

One of the biggest changes you may notice as you hit the big 40 is that your skin looks and feels noticeably dryer. Sebum, the natural oil secreted by the skin to keep it moisturised, declines with age, due to the changing hormone levels women experience as we get older. Less sebum production means the waxy, protective outer coating of your skin depletes, increasing trans-epithelial water loss (TEWL), which is sneaky evaporation of water through the skins top layers leaving our skin feeling dry and unhappy. To counteract this and ensure our skin’s glow, we suggest investing in a really hydrating moisturiser (we have lots of moisturiser reviews on the site!) and applying it regularly! Hyaluronic acid is an ingredient to look out for due to its unique capacity to retain water. One molecule of hyaluronic acid can hold an incredible 1000 times its own weight in water, allowing it to increase the skin tissue volume, hence helping with hydration and plump younger looking skin.

You may have also noticed that you skin is not looking as ‘pert’ as in your younger days. This is down to the breakdown of our beloved collagen – an important component in our skins structure. Research has shown that collagen production slows by around 1% per year after we hit 20! Don’t despair yet it’s not all bad news, as there are a few anti-ageing serums/ moisturisers available on the high street that aim to increase collagen synthesis (Beware: not all work! Be sure to check our reviews before you purchase). On this topic, the Geeks thought it was worth mentioning the benefits of products incorporating vitamin C, as it has been demonstrated to stimulate the expression of collagen producing genes as well as boasting antioxidant properties, allowing it to protect you against free radical damage caused by sun exposure! Another ingredient we think deserves a mention is retinol (vitamin A) as it has been shown to increase collagen synthesis, inhibit the further breakdown of remaining collagen AND alter other cellular processes that lead to the improvement of wrinkles. Last on our list of note-worthy anti-ageing ingredients is Nicotinamide. It has been used in dermatology for many years, and with good reason too… Nicotinamide can boost the production of keratin, another essential protein responsible for our skins elasticity. Topical nicotinamide application can also stabilise the outermost layer of our skin helping to maintain its waterproof barrier, therefore allowing it to lock in moisture. As we all know, hydrated skin equals younger looking skin!

The ingredients mentioned above aren’t an exclusive anti-ageing list (there’s a few more the Geek’s love!) but they are a few of the best ingredients that we have found to date. Anti-ageing skincare is big bucks, so it is one of the most researched areas in cosmetics! There’s always new formulations or innovative ingredient on the horizon. If you have an ingredient you would like us to look into, just comment it below.

And finally… don’t underestimate the importance of exfoliation. As we age, of cell turnover slows down, causing our skin to appear duller. For this reason, the Geeks recommend using chemical exfoliants, like glycolic acid or salicylic acid. These act to break the connections between adjacent skin cells, causing the top layer of dead cells to fall away, exposing those fresh new cells underneath and brightening your complexion, making you look truly fab at 40.


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