There is a big wide world of beauty products out there fellow Geeks, and it’s a confusing one! Long lists of ingredients impossible to pronounce, wildly expensive products, flash packaging, oils, creams, “soufflés” that all claim to do the same thing, just better. Fear not! The Geeks are here to guide you through this jungle of big brands and false promises and see if products REALLY work. Today our focus is Hydra Beauty Micro Serum from Fashion and Beauty powerhouse Chanel – let’s hope they live up to their reputation!

The Claims
Recently introduced to the beauty world, Hydra Beauty Micro Serum promises to leave skin replenished, smooth and “glowing with youth”. How? Through a patented micro-droplet technology which delivers the purest form of Camellia Oil Extract to harness its hydrating power….. things have already gotten a little science-heavy , so let’s break this jargon down!

Micro-droplet technology
Micro-droplet technology may sound super scientific and mysterious, but it’s a straight forward idea (phew!). Tiny ‘micro’-droplets of active ingredients can now be formed (thanks to some swanky lab equipment), allowing a more even distribution of the ingredients in their carrier liquids. The idea is that this translates into a more even application on the skin and a higher absorption rate.

This technology also allows these ingredients to be encapsulated by another substance that protects the chemical composition, preventing exposure from elements that might compromise the effectiveness of the product. For example some ingredients (including some vitamins) can be sensitive to oxidation in air and should ideally be stored in a way that doesn’t expose them to air. ‘Micro-encapsulation’ (the droplet technology we’ve been chatting about) could allow these ingredients to be stored for longer and enhance the potency of a product. So good news! By using this technology, this serum does have the potential to deliver the active ingredients in a really efficient way thanks to the savvy science behind micro-droplet technology.

BUT, we couldn’t find a long track record of this technology being used in cosmetics, and we didn’t see any data proving it makes formulations more effective, so the jury is still out on this one (we love the idea though!).

The Active Ingredient – Camellia Japonica Oil
So what is this magical active ingredient that is meant to plump and hydrate away our skin worries? Camellia japonica oil is not a new kid on the block in the skin care world. It has been used for centuries in Japan for cooking, as well as skin and hair care. It is rich in essential fatty acids and vitamin E, a powerful antioxidant that fights those skin-damaging free radicals.  Chanel have also added Blue Ginger with its own wealth of antioxidant to give an additional antioxidant boost!

Camellia japonica oil has emollient properties, forming a protective barrier over the skin, increasing hydration and preventing water loss, but it also stimulates the production of collagen. Studies have shown that topical application of Camellia japonica oil can aid skin repair by stimulating the production of collagen type 1. It does this through a two-pronged attack – on one hand, it stimulates collagen to be expression, and on the other it blocks collagen-degrading enzymes called MMPs. Clever, eh?

Extra Moisturising Power with Hyaluronic Acid
Keen Beauty Geeks will know all about hyaluronic acid and its moisture-boosting properties. This clever ingredient can hold a whopping 1000 times its own weight in water (one of our favourite beauty facts!) to help lock in moisture into the skin. Hyaluronic acid is so stranger to the beauty world, and is always a welcome sight on any product’s ingredients list – whether it’s highstreet or high-end!

The Verdict
So we know the active ingredient in this product has been proved to be effective at improving the look and feel of skin. This new micro-droplet technology looks like it might improve the delivery of active ingredients in these formulations, although the data about its actual effectiveness in cosmetics is still to be seen! However, the use of Camellia oil in skin care is not a new one. Chanel command a hefty price tag for all their products and at around £70 for 30ml this doesn’t seem ‘revolutionary’ enough to tempt those of us on a budget! Some of the science is there, but for all the pomp and ceremony that Chanel command for Hydra Beauty Micro Serum, the ingredients just don’t seem that exciting. For products like these, The Geeks will always be here to make sure you’re not too easily sold by big brands and bamboozling jargon!

If you would still like to treat yourself to the Chanel Hydra Beauty Micro Serum, it is currently on offer at £54.95 HERE at