Clean shampoo is a hair loss treatment by Phylia de M which claims to stop hair shedding and hair loss while helping to gently clean the scalp and hair.

The Claims

Clean is said to be able to bring your hair back to its very best. Phylia de M claim that this shampoo will not only help to clear away “damaging toxins” but will also restore follicle health by encouraging cell and keratin renewal.

The Science Behind the Bottle

Cleaning Agents

Disodium laureth sulfosuccinate is a key shampoo ingredient and is used to remove sebum and dirt from hair. Disodium laureth sulfosuccinate is an anionic detergent, and is named due to its negatively charged hydrophilic (water-liking) head and hydrophobic (water-hating) tail. This means that when added to water, it forms micelles and lowers the surface tension of the water, helping lift dirt away from our hair and scalp easily. Anionic detergents are the best at removing oil and sebum from our hair, although this does mean they leave hair so clean and oil-free that it can appear static and be difficult to style.

Disodium laureth sulfosuccinate works alongside other surfactants in the formula to clean the scalp and hair and we are assuming these are the agents and fulvic acid (below) removing the “damaging toxins” too. Unsure of what exact toxins Phylia de M are referring to, the Geeks reckon this claim is a scaremongering marketing ploy.

Conditioning Agents

Hair conditioning is where the next ingredients come in. Panthenol, hydrolysed soy protein and hydrolysed keratin are all ‘hair-conditioning agents’, so can help to smooth the hair cuticle and make our hair feel more manageable. Panthenol, also known as Vitamin B5, acts as a humectant to prevent loss of moisture from the hair shaft, leaving it feeling softer and healthier. Panthenol, hydrolysed keratin and hydrolysed soy protein help to seal the hair cuticle, locking in moisture and increasing hair shine.

Fulvic Acid

Next up is fulvic acid, an organic acid that is formed naturally when plant matter decays. Phylia de M claims fulvic acid can act as a ‘super cell conductor, allowing our cells to become more receptive to nutrients’. After much digging, the Geeks could only find evidence that fulvic acid can help to reduce inflammation and has some anti-microbial, anti-fungal and metal-chelating properties. Inflammation has been linked to androgenenetic alopecia (known as male-patterned baldness in men), so in theory the anti-inflammatory properties of fulvic acid could help us to hold onto our hair a little longer. However, there’s not much evidence to support this and we’re not convinced that fulvic acid is a ‘super cell conductor’. Fulvic acid is a metal-chelating agent, meaning it binds to and removes metal, so this shampoo could be handy after a swim (pools can be high in some metals) or in areas of hard water… but shampoos specifically targeted to do this would probably work better.  

The Verdict

The Beauty Geeks are fans of shampoos that take on a challenge and aim to tackle more than just oily hair. While fulvic acid could slow down the process of hair loss, we’d like to see more substantial evidence to back this ingredient before we can give Phylia de M’s clean shampoo our full support. With several other brands offering similar shampoos without the £28 price tag, we can’t justify parting with our pennies for this one.

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