Hydra Veil claims to deliver instant hydration with its gel formula and has tonnes of reviews that praise it as a fantastic primer and make-up base, so let’s take a look at it under our Beauty by the Geeks microscope!!

The first thing to catch our eye was Acmella oleracea extract. It’s an extract from what some call the toothache plant. It contains spilanthol, a chemical which acts as a local anaesthetic, and the extract been used to treat toothache alongside a number of other conditions. This ingredient has also been praised for its anti-ageing effects on the skin. Spilanthol has botox-like properties through its ability to stop the contraction of muscles in the face that are responsible for certain types of wrinkles. And the best bit? These effects are from topical application – no need for injections, thank heavens! It is thought that spilanthol-containing Acmella oleracea extract should be effective against the same kinds of wrinkles as botox – that’s crow’s feet, frown wrinkles and forehead wrinkles in particular!

Hydra Veil also contains nicotinamide (also known as niacinamide), a soluble vitamin B group molecule. This is a super moisturizer – effective on dry skin, and eczema-suffering skin too. Perfect! Nicotinamide can be used as a treatment for acne, as well as to improve the appearance of blotchiness, redness and signs of ageing in our skin. It’s also a component in the coenzymes NAD and NADP in our cells – these are important in normal metabolism pathways. They’re also key for generating another molecule called glutathione, which helps prevent oxidative damage in cells which is thought to manifest as ageing. Nicotinamide helps give the levels of NADP a boost, keeping everything running smoothly and opposing any premature ageing effects linked to their decline. On top of everything, nicotinamide is able to stimulate ceramides in the skin, which help maintain its waterproof barrier keeping the skin hydrated. If you want to find out more about this nifty little ingredient visit our Molecular Mondays page!

We also spotted Haematococcus pluvialis extract – this is from a particular green algae that contains lots of a chemical called astaxathin. Astaxathin is a very powerful anti-oxidant, helping to keep away all those damaging free radicals that can age our skin and in a study was found to visibly reduce the appearance of wrinkles! Check out our ‘Free Radicals, Anti-oxidants and Ageing’ and ‘Theories of Ageing’ articles to find out more about these age-accelerating pests!

Illamasqua’s Hydra Veil hydrating gel is packed with moisturizing, anti-wrinkle and anti-ageing goodness, with active ingredients keeping our skin protected from damage and topped up with molecules to keep everything running as it should! The real focus of this product is (as you’d expect!) ultimate hydration! Customer reviews on Illamasqua’s own site are very positive indeed, and they’ve won over The Tattooed TeaLady too. Good news all around – we’re science satisfied on this one!

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