At Beauty by the Geeks we are all massive fans of Friends but we are even bigger fans for the layered “Rachel” haircut. Now Jenifer Aniston adopts a long and sleek style but it is still envy- inducing! This envy is hitting us even more as she has signed on as the celebrity face for Boston-based Living Proof. This cosmetic company was founded in Cambridge, Massachusettes by biomedical scientists and leading hair stylists that promise to revolutionize our locks. We’re looking in to the Living Proof Curl Detangling Rinse to see if the ‘proof’ is in the bottle.

Living Proof make it very clear on their site that “Curl Detangling Rinse in NOT a conditioner”. Instead, it is a gel-like formulation designed to instantly detangle hair. With high expectations after reading their claims that it’s “unlike anything you’ve ever tried” – let’s check out the beauty science!

So we know it always boils down to the products performance and if the cosmetic keeps their promise. Products start as a pool of ingredients, which are essentially made up of molecules. These molecules are invented, synthesized, analyzed and then eventually patented. (A process that can take years!). Living Proof’s Curl Detangle Rinse follows a similar story. The main molecule that is at the center of there fight against frizz is OFPMA. The acronym stands for Octafluoropentyl Methacrylate… but we’ll stick with the OFPMA!

We found it extremely hard to find any form of scientific papers evaluating this molecule. For this reason, we are investigating how it acts as an emollient to protect hair and combat frizz whilst maintaining moisture. You may have come across the term emollient with skin care products, but it is now associated with hair treatments. In skin care the emollient ingredient will allow the solution to spread easily onto the skin whilst softening the skin. But does it do the same to our hair?

OFPMA forms a fine film around each hair, which acts to smooth frizz and repel humidity, but aside from that it’s difficult to access information about exactly what else OFPMA does that’s so different to other emollients Emollients are usually made from hydrophobic oils, which also coat hair strands in a protective film. The film can act as a sealer to prevent moisture from escaping from the cortex (inner part of the hair) to keep it looking and feeling hydrated and nourished The film also lubricates the hair strands, increasing slip between hairs making it easier to detangle. Sounds good so far…

For you naturally concerned beauty lovers, the Living Proof Curl Detangling Rinse is paraben, sulfate and phthalates free. We have to admit that the science of products aimed at detangling hair is a messy affair! We had real trouble accessing the info that’s hidden behind the plethora of patented technologies.

The Verdict?

Living Proof certainly feel like they’re on to something with their OFPMA-containing haircare products, but on the science front we have to admit we haven’t found any striking research on this molecule that is in the public domain! If there’s anyone from Living Proof out there, we’d love to delve deeper into their claims and take a look at their research. If it’s hard evidence you’re looking for with this one, then we cannot help but disappoint!

If Living Proof Curl Detangling Rinse sounds good, you can purchase yours HERE!

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