Will we ever be satisfied with just one moisturizer? With new products coming out left right and centre, it’s no wonder we get adventurous and try all sorts of different brands. Who can blame us really? Tantalising us with savvy science and natural goodies, it’s hard to pick out the best ones! Here at BBTG, we’re putting Liz Earle’s newest moisturiser to the test. Let’s see if the Superskin Moisturiser lives up to its name!

The Claims!
Liz Earle have certainly crammed the natural ingredients into this product. Oils from cranberry, rosehip, neroli and borage, not to mention the iconic shea butter and pomegranate extract to add to the concoction. Liz Earle’s Superskin Moisturiser is marketed as a ‘luxurious’ moisturiser which promises to deliver GLA (Gamma Linolenic Acid), omega-3 and antioxidants to help smooth, radiate and replenish even the driest of skin. But is their Beauty Science savvy enough for The Geeks?

The Science behind the Bottle – GLA (Gamma Linolenic Acid)
GLA is classified as an EFA (essential fatty acid) and is part of the omega 6 family. Commonly found in primrose oil and borage seed oils (Borago officinalis), GLA has been called “the woman’s EFA” for its nutritional benefits which include aiding maintenance of hormonal balance, healthier joints and even nutritional support for menstrual discomfort. Research has suggested that altered GLA balance is a factor in the development of atopic eczema (dermatitis).

GLA is made from linoleic acid (LA) by an enzyme called D-6D (delta-6 desaturase in full!). D-6D can be impaired in us humans, which may be a key factor in development of some dermatitis cases. Using high-GLA oils (like evening primrose and borage seed oil) in our lotions and potions increases our levels of DGLA (dihomo-gamma-linolenic acid – don’t worry, we won’t be testing you!) to try and correct this inflammation-inducing imbalance.  GLA has been added for that smooth plumped skin that Liz Earle has promised us and to treat dry skin problems by decreasing trans-epidermal water loss (water loss through the skin itself).

Pomegranate Extract (Punica granatum)
The humble pomegranate is packed full of polyphenols which have strong antioxidant and anti-inflammatory activities shown in numerous studies. Over-exposure of our delicate skin to harmful UVA and UVB rays from the sun generates reactive oxygen species (ROS) in cells. These pesky ROS and free radicals cause oxidative stress which is related to skin ageing and diseases! UV radiation also activates a molecule called NF-kB which has been linked to accelerated collagen fiber breakdown. This can leave us with prematurely aged skin (think leather hand bag). NF-kB is known to control inflammation too!

Antioxidant polyphenols like those in pomegranate have shown to be seriously savvy by counteracting generation of ROS and increasing antioxidant activity of the body’s own built-in antioxidant defenses, fighting off accelerated skin ageing. Unfortunately scientists have not (yet!) found a complete solution to stopping the clock entirely. We could only find evidence to suggest that pomegranate extract was collagen boosting when coupled with pomegranate peel extract. According to ‘’the Journal of Ethan pharmacology in 2005’’ the combined use stimulates procollagen production, inhibits MMPs (factors that degrade collagen) and stimulates skin cell regeneration. Taking this from the lab to the beauty buffs, this hope to promote the production of new youthful looking skin! In line with this research, topical application of some pomegranate components has shown anti-inflammatory effects. Nice going pomegranate!

Other natural ingredients – Cranberry and Rosehip
Cranberry seed and rosehip oil have all been added to provide those essential fatty acids that we keep talking about at BBTG to help lock in moisture. Topical use of EFA helps replenish the skin’s natural oily barrier, helping keep skin hydrated and plump. It’s also thought that rosehip helps promote the bright appearance of young skin by acting as a pigmentation blocker.

The Verdict!
We looked deep into customer comments and found a common complaint about Liz Earle’s Superskin Moisturiser – the smell. Of course it depends on personal preference but that’s the public opinion! Fortunately, there’s an alternative fragrance free version too that has put smiles on many reviewers’ faces!

Smell aside, Liz Earle has conjured up a competitive recipe for a daily moisturiser for dry skin, with promises of skin hydration certainly fulfilled!  It’s not the easiest on the back pocket when it comes to moisturizers, but it looks like many of you already admit that you can’t resist splashing out on this one!

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