Instead of trying to fight wrinkles and fine lines as you age, why not aim to protect your skin from premature ageing instead? No7 have designed their Early Defence Day Cream specifically to do this! Let’s see if this product can impress the Geeks…

The Claims

No7 promises to keep young skin looking younger for longer with this new cream. They have designed their ‘Double Defence Technology’ to include a powerful blend of antioxidants and ingredients to boost your skin’s natural defences. On top of this they have thrown in 5* UVA protection and SPF 15 to protect us from the sun’s harmful rays. Will this cream help our skin delay the inevitable?

The Science behind the Bottle

Vitamins E and C

Antioxidants were promised and antioxidants were found – plenty of them too! First up we have our beauty favourite vitamin E, which has been squeezed in, in the form of tocopherol and tocopherol acetate. It is one of the best-researched antioxidants around and is extremely effective in limiting the production of dangerous free radicals that have potential to damage our cells if not removed. No7 have also included vitamin C as ascorbyl glucoside in this formula, which not only acts as an antioxidant as in vitro evidence shows it can also even an unbalanced skin tone.

To make it a triple threat of antioxidant power, shea butter has also been added in to this cream too. On top of being an amazing moisturiser, as we all know, it is naturally rich in antioxidants including vitamin E.

SPF

UV exposure is the biggest cause of premature skin ageing and it results in fine lines, wrinkles and an uneven skin tone. UVA rays account for 95% of the UV from the sun that reaches us. It can penetrate deep into our skin and cause all kinds of havoc by breaking down collagen, the main structural protein in our skin. Butyl methoxydibenzoylmethane has been added to this cream, as it’s a pro UVA absorber. It forms a film over our skin and absorbs the UVA rays before they can penetrate your skin. This ingredient will be able to protect your skin from early ageing and help you maintain a youthful complexion.

We also need to protect ourselves from UVB rays – although these only account for 5% of the rays that reach us and cannot penetrate deep into our skin, they can be a lot more damaging! UVB is the chief cause of sunburn and can contribute to ageing and skin cancer. The beauty brains at No7 have thought of everything and have included ethylhexyl salicylate, a UVB absorber and bis-ethylhexyloxyphenol methoxyphenyl triazine and diethylhexyl butamido triazine to defend us from both UVA and UVB and keep our skin protected from harmful UV rays.

Peptides and Vitamin A

All the ingredients so far are focused on preventing ageing, but what about the signs that have already started to appear? No7 have included peptides and vitamin A in the form of Retinyl Palmitate, to help reduce the appearance of those first fine lines. There is some evidence to show that it can help boost collagen synthesis, increasing skins firmness and so improving its appearance. However, the concentration of Retinyl Palmitate is not disclosed so it’s hard to say that this product will definitely will have a similar effect. The peptides included in No7’s formula, palmitoyl tripeptide-1 and palmitoyl tetrapeptide-7, which are short amino acid chains that have been shown to exert a renewing, anti-ageing effect on the skin by stimulating collagen synthesis. This double-whammy of collagen production could potentially help to firm up the skin and help us in our mission for younger looking skin.

Alcohol

We are slightly concerned by the presence of denatured alcohol so high up on the ingredients list, as alcohol can be drying to our skin (and as a result is not welcome in anti-ageing skincare!) and it may irritate those of us with sensitive skin!

The Verdict

There is no doubt that this cream will help to protect us from the accelerated skin ageing caused by the sun with its wide range of UV absorbers and antioxidants. As the suns UV rays are the biggest cause of early ageing, protection from them and the damage they cause is necessary to keep our skin in tip-top condition. No7 Early Defence Day Cream could also help to reduce those early signs of ageing like fine lines and wrinkles by boosting the skins collagen levels.

If you are looking for something truly revolutionary, unfortunately you won’t find it here, but for £19.50, it won’t break the bank either and could be worth a try…

You can find No7 Early Defence Day Cream here and you even follow the hashtag for Early Defence at #SlowMoYourSkin.

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Aqua (Water), Glycerin, C12-15 alkyl benzoate, Octocrylene, Butyl methoxydibenzoylmethane, Cetearyl glucoside, Dimethicone, Aluminum starch octenylsuccinate, Ethylhexyl salicylate, Alcohol denat., Ammonium acryloyldimethyltaurate/VP copolymer, Phenoxyethanol, Butyrospermum parkii (Shea) butter, Bis-ethylhexyloxyphenol methoxyphenyl triazine, Potassium cetyl phosphate, Methylparaben, Parfum (Fragrance), Butylene glycol, Dimethiconol, Propylene glycol, Xanthan gum, Tocopheryl acetate, Ethylparaben, Diethylhexyl butamido triazone, Ascorbyl glucoside, Retinyl palmitate, Hydrolyzed rice protein, Tetrasodium EDTA, T-butyl alcohol, Panax ginseng root extract, Dimethylmethoxy chromanol, Medicago sativa (Alfalfa) extract, Potassium hydroxide, Carbomer, Polysorbate 20, Morus alba leaf extract, Silica, Isopropyl myristate, Sodium benzoate, Tocopherol, Ethylhexylglycerin, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7.