Anti-ageing skincare means big bucks for the beauty biz and almost every brand has their ‘go-to’ product for slowing the effects of time. Olay is one of the nation’s favourites and we’re hoping that their Regenerist 3-Point Treatment Cream won’t disappoint!

The Claims

With their amino-peptide complex, Olay promises ‘dramatically younger-looking skin’ at the three points where signs of ageing can be the most obvious: the eyes, the jaw line and the neck. We’re looking for evidence that this product can fulfil its claims of progressive skin cell regeneration, wrinkle reduction and restoration of elasticity – let the investigation begin!

The Science Behind the Bottle

Palmitoyl Pentapeptide-4

This is the technical name for Olay’s amino-peptide complex. It works by mimicking one of our skin’s own processes: when proteins in the skin are naturally broken down, substances called matrikines are produced to trigger repair processes. There has been some research to show that palmitoyl pentapeptide-4 imitates this matrikine structure and has been shown in studies to promote collagen production. Our natural levels of collagen fall with age and this contributes to the gradual loss of springiness in our skin… and the formation of dreaded wrinkles. This ingredient could help to boost our collagen stocks to slow down the visible signs of ageing and in doing so, will help Olay to meet their claim of wrinkle reduction and progressive skin cell regeneration.


This is another collagen-boosting, anti-ageing ingredient. Niacinamide is a derivative of vitamin B3 and both in vitro (lab-based) and in vivo (real people!) studies have shown that it can increase collagen production in ageing cells and visibly reduce the appearance of fine wrinkles when used for over 8 weeks. Research has also shown that regular niacinamide application can improve skin tone too. Most studies report on the actions of 5% niacinamide and while we don’t know the concentration in this product for certain, it bodes well that it is so high up the ingredients list. It ticks off the promise of wrinkle reduction with an added bonus of brightening the skin – we’re impressed!

Soluble Collagen

If depleted collagen levels can cause wrinkles, surely applying a fresh supply of collagen to our skin will replenish the stocks, right? Sadly it’s not as simple as that. A molecule of collagen is too large to sink deep enough into the skin to have any long-lasting wrinkle-reducing effects, but it will minimise their appearance by acting as a humectant. Humectants (like sodium hyaluronate, also in this product) cling tightly onto water and so can help to ‘plump out’ wrinkles to give smoother-looking skin. Hydration is key for helping skin to retain a youthful appearance, so we’re glad Olay have included some moisturising ingredients.

Botanical Extracts

Some of our favourite skincare ingredients can be found in nature and Olay has packed the extracts of both green tea and aloe vera into this cream. These botanicals both have serious prowess as anti-oxidants and can fight off free radicals that are capable of accelerating ageing processes in the skin.

Moisturising Ingredients

When a product promises hydration, we always scan the ingredient’s list for some of our favourite moisturising compounds and Olay have delivered! Glycerin, sodium hyaluronate and panthenol all act as humectants: molecules that are fantastic at clinging onto water, drawing it in either from deeper layers of the skin or even the air. Add in the saturated fatty acid palmitic acid and capric triglyceride and you’ve got a pretty impressive moisturiser, which can help plump out our skin and temporarily reduce the depth of any lines and wrinkles.

The Verdict

At only £20.99, we’re impressed to see so much science behind Olay’s claims of wrinkle reduction. Palmitoyl pentapeptide-4 and niacinamide are capable of boosting collagen production – something we love to see in anti-ageing skincare – and adding a cocktail of humectants will provide a hit of hydration to keep skin looking radiant. The protective anti-oxidant qualities of the botanical extracts should certainly not be forgotten either. Because it is so affordable (especially compared to some anti-ageing skincare!), we think this would make a great investment for beauties looking to take their first anti-ageing steps.

Click here to get hold of Olay Regenerist Daily 3 Point Treatment Cream (it’s on offer!)

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aqua, glycerin, isohexadecane, niacinamide, aluminum starch octenylsuccinate, isopropyl isostearate, nylon-12, dimethicone, panthenol, tocopheryl acetate, palmitoyl pentapeptide-4, carnosine, soluble collagen, elastin, aloe barbadensis gel, camelia sinensis extract, sodium hyaluronate, allantoin, tocopherol, dimethiconol, c13-14 isoparaffin, c12-13 pareth-3, peg-100 stearate, cetearyl glucoside, laureth-7, arachidyl alcohol, behenyl alcohol, benzyl alcohol, cetearyl alcohol, cetyl alcohol, myristyl alcohol, stearyl alcohol, caprylic/capric triglyceride, sodium acrylates copolymer, polyacrylamide, ammonium polyacrylate, citric acid, palmitic acid, stearic acid, polyethylene, imidazolidinyl urea, titanium dioxide, mica, tin oxide, sodium hydroxide, sodium benzoate, phenoxyethanol, disodium edta, butylparaben, ethylparaben, isobutylparaben, methylparaben, propylparaben, parfum, alpha-isomethyl ionone, benzyl salicylate, butylphenyl methylpropional, citronellol, hexyl cinnamal, limonene, linalool.